Case Studies

The Numbers Matter. What They Mean Matters More.

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Thyroid Coach

From No Meta Ads to €497.2K in Sales Across Nine Workshops

When we started working together in January 2025, this established thyroid practitioner had built her business without Meta ads.

Across the next nine workshops, Meta became a major source of new customers, generating €497.2K in sales from Meta customers and 59% of total workshop revenue.

Rather than starting from scratch each time, we carried forward what we learned about the customers, messages, and ads that were working.

Result

Jan — Jul. 2026

  • Meta ad spend

    €83.9K

  • Sales from Meta customers

    €497.2K

  • Total workshop revenue
    from Meta customers

    59%

  • Revenue per €1 spent

    €6.24

    €5.92

Calendar of mentoring calls for a thyroid coaching business

What started as a completely new channel became responsible for more than half of workshop revenue and gave the business another reliable way to bring in customers.

Wellness Education

€36K to €90K in 90 Days, With Only 16% More Ad Spend

The previous launch generated €36K in revenue from 10 customers.

For the next launch, the focus was not simply on bringing in more leads. The ads, creative, and emails were all built around helping more of the people who signed up go on to buy.

The result was 25 customers and €90K in revenue, while Meta ad spend increased from €5.8K to €6.7K.

Result

Oct. 2025

Jan. 2026

  • Revenue

    €36K

    €90K

  • Customers

    10

    20

  • Meta ad spend

    €5.8K

    €6.7K

  • Revenue per €1 spent

    €6.24

    €13.39

Phone showing successful new enrolment payments for a wellness education launch

More traffic wasn’t the bottleneck. The bigger opportunity was helping more of the people who were already interested go on to buy.

Gut Health

How Meta Became the Biggest Source of Customers Across Seven Launches

This established gut health practitioner had already built a successful business without Meta. The goal was to add another reliable way to bring in customers without changing what was already working.

Across seven launches, 60% to 91% of customers came through Meta, generating €369.6K in sales from Meta customers.

Result

Feb. 2025 — Jun. 2026

  • Meta ad spend

    €62.4K

  • Sales from Meta customers

    €369.6K

  • Total workshop revenue
    from Meta customers

    71%

  • Revenue per €1 spent

    €5.92

Live workshop video call with a large group of gut health clients

Meta started as a new channel and went on to bring in the majority of customers in every launch.

Endometriosis Coach

From Live Launches to Sales Between Launches Too

This established endometriosis coach had already built a successful business through organic marketing and live launches.

Meta first added another way to bring people into those launches. Once that was working, we added evergreen so people could discover her work and buy without waiting for the next launch.

Across the live and evergreen campaigns, Meta generated 251 sales and €74.9K in attributed revenue.

Result

  • Meta ad spend

    €15.4K

  • Revenue attributed to Meta

    €79.4K

  • Sales

    251

  • Revenue per €1 spent

    €4.87

Sales activity screen showing paid online course purchases

The bigger shift was giving the business another way to make sales between launches, instead of every sales period depending on another live launch.

Health Education

How a Health Education Business Reached €219K in Sales From Meta in 8 Months

The goal for 2026 was to scale what was already working.

Across the first eight months of 2026, sales from Meta reached approximately €219K, compared with around €93K across ten months of 2025.

More budget went into Meta, but the sales grew substantially faster than the spend.

Result

Jan. — Oct. 2025

Jan. — Aug. 2026

  • Sales from Meta

    €93K

    €219K

  • Increase in sales

    +135%

  • Meta ad spend

    €25.7K

    €45.9K

  • Increase in ad spend

    +79%

Stacked new student enrolment cards for a health education business

The business set out to scale Meta, and within eight months it had already generated more than twice the sales recorded across the ten-month comparison period in 2025.

Gut Health Coach

From One Organic Launch to €1.3M+ in Total Sales

When we started working together, this gut health coach had run one successful launch through her own audience. She had also tried Meta before, but it hadn’t worked.

Over the next 2.5 years, Meta became part of how the business reached people beyond that original audience. We first used it around the live launches, then added an evergreen webinar so people could discover the offer and buy without waiting for the next launch.

Across those live launches and the evergreen offer, the business generated more than €1.3M in total sales.

Result

Feb. 2023 — Jun. 2025

  • Total sales across live
    launches + evergreen

    €1.3M

  • Meta ad spend

    €90.1K

  • Sales across live
    launches + evergreen

    569

Members list showing recent join dates for a gut health coaching business

Meta started as a new channel after one organic launch and went on to support more than €1.3M in total sales across live launches and evergreen.

Ways to Work Together

Some clients need someone to take ownership of Meta. Some need help figuring out what's getting in the way of growth. Others want ongoing strategic support to make better growth decisions over time. You don't need to know which one you need before 8e speak.

Meta Ads
Management

  • For established businesses that want someone to take ownership of Meta strategy, management, testing, and performance.

  • While keeping an eye on the customers and revenue those ads are actually producing

Growth
Diagnostic

  • For when growth isn't where you want it to be, but it's not obvious what's causing the problem

  • I look at the relevant numbers, identify what appears to be getting in the way, and give you a clear recommendation on what to focus on next

Strategic Growth
Partnership

  • For established businesses that want ongoing strategic support across the bigger growth picture

  • I stay close to the numbers and how marketing connects to the customer journey

  • A clear point of view on what's working, what's getting in the way, and what I believe should happen next

  • Meta can be part of that work, but the conversation isn't limited to Meta

What’s Getting in the Way of Growth?

You probably already have ideas about what could be improved. The harder part is knowing which one will actually make a difference.

If you run an established health and wellness business and want help understanding what's working, what's getting in the way, and what deserves attention next, let's talk.