About me

I Help Health & Wellness Founders Make Better Growth Decisions.

Book a strategic growth call
Janine Coppex

Hi, I’m Janine. I’m a senior marketing strategist with more than 15 years of experience, including three years as Head of Marketing.

Today, I work with established health and wellness businesses, combining that broader marketing experience with hands-on Meta expertise. I help founders make sense of the numbers, see the bigger picture, and decide what actually deserves attention next.

  • Years in
    Marketing

    15+

  • Background

    Head of
    Marketing

  • Meta ad spend managed

    €380K +

Why Health & Wellness

I Care About What
I’m Helping Grow.

It has always mattered to me that my work is connected to businesses I can genuinely stand behind. That is one of the reasons I chose to focus on health and wellness. I care about results, but I also care about what I am helping grow.

Impacts & Results

I Always Believed There Was More Than the 9-to-5.

A Little More About Me

I’m originally from Switzerland, and the conventional career path never felt like the only option to me.

I wanted challenging work, but I also wanted more freedom over where and how I lived. In 2020, I left the corporate path and built my own business.

Over the past six years, I’ve lived across Finland, Norway, and Sweden while working with clients internationally.

For me, building a good business means doing work I take seriously while creating the freedom to build a life I care about too.

Think We Might Work Well Together?

If you run an established health and wellness business and want another senior brain on growth, let’s talk. You make the decisions. You just don’t have to make them alone.